Week 4 Part B: Defining YOUR Target Market

    My fake business' name is "Purple Tsunami Clothing". It is a clothing business that creates clothing items, many of the items are made to stand out. The clothing is influenced by streetwear and old styles of clothing. The target market demographics are males that are about 16 - 30 years old. The target market would also include people who make an average amount of money to slightly above average.

    My business' target market psychographics are people who are interested in fashion and want to change up the clothing in their wardrobe. The target market of this business would be people who value standing out and wanting to be different. The target market would be interested in trying new things that they might have not tried before and stepping out of their comfort zone. The target market would also like different types of old fashion clothing styles.