Week 10 Part A: Researching Email Marketing

    I would likely send newsletters once a month. I might send more if there I have news or updates that I need to share quickly. Since my business is a clothing brand, I won't always have many new things to say or promote. If I just add random things in my newsletter for the sake of sending a newsletter, people might get annoyed and unsubscribe from the newsletter.

    Some information that I can include in my newsletter can be about new clothing, items that are on sale/coupon codes, events, and updates on anything important such as issues we are having with shipping and such.

    I believe that talking about new clothing would work for my business because since my business sells clothing and if those people know my brand, they might want to see any new clothing that I have started to sell. Directly showing people the new clothing would also make it more likely that people will buy those new items.

    I believe that showing people items that are on sale or have discounts/coupons would work for my business because people who are receiving my newsletters might want to buy clothing and having them receive discounts or letting them know of lower prices might convince them of buying something. So, it would get more sales and it would make many people happy to be getting a good deal.

    I think letting people know of events we are having such as giveaways, or a booth we are having at an event with someone selling products would be a good idea and would work for the business because it would bring more participation to the events. If we tell people about our events like booths and events where we meet people who like the brand, people who are signed up to the newsletter might be interested because I assume that they are a bit more interested in the brand than the average person who isn't signed up to the newsletter or unsubscribed. This might improve the brand's reputation within a local community and could also convince people to buy and become fans of the brand.

    People might want to hear news from my business because if they want to buy something, they will already know that an item might arrive later than it should or if they are having issues, we can let them know how we could fix the issues. I think it would work because it would develop trust between the brand and the customers. It would also ensure that people have a positive experience because we will let them know what to expect, so they won't be disappointed when shipping takes longer or any similar situation occurs. It would also let people know that we care because we will help them with issues and let them know of issues ahead of time.

    I am signed up for some newsletters. These newsletters are: Newegg's (the electronics store) newsletter, Champion's (the clothing brand) newsletter, and Canva's newsletter. Some stuff that works for them is having deals/coupons. This works for Newegg and Champion. Newegg also promotes their app, I think it works well for them. Canva uses challenges and they seem to work well. Since the emails Newegg sends through their newsletter are very repetitive, I don't they work well. I don't think daily newsletters work very well for Newegg and Champion. Sometimes they send multiple times a day. This gets extremely annoying and you stop opening them (I know from experience), especially because the newsletters are very similar every time. For Canva they can't use discounts or new items because they don't sell a physical product and they can't keep on discounting or showcasing the one service they sell. All of these companies can add new things to their newsletter like talking about new items/features or talk about news to keep customers updated. I can also definitely learn a few things from them. I can have an entire type of item/section for sale for a day or so, so people will feel more of an urge to buy items since they are on a time limit like Champion does. I can also have discounts on items I am trying to get rid of like Newegg and show the items in the newsletter. I also think Canva's idea of having challenges for people can be a good way to have more customers interact with me.